Guccio Giovanbattista Giacinto Dario Maria Gucci (1881–1953) left Florence for Paris, and settled in London in 1897 to work at the high-end Savoy Hotel. The Gucci family claims its origins are rooted in the merchant city of Florence since around 1410. Gucci is a subsidiary of the French luxury group Kering. Marco Bizzarri is CEO of Gucci since December 2014, and Alessandro Michele was creative director from January 2015 to November 23, 2022. In 2019, Gucci operated 487 stores for 17,157 employees, and generated €9.628 billion in sales (€8.2 billion in 2018). During the 2010s, Gucci became an iconic ' geek-chic' brand. In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute, which later became Kering. After this crisis, the brand was revived with a provocative 'Porno Chic' props. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian Dolce Vita period.
Gucci was founded in 1921 by Guccio Gucci (1881–1953) in Florence, Tuscany. for fragrance and cosmetics under the name Gucci Beauty. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration and it licenses its name and branding to Coty, Inc. Gucci ( / ˈ ɡ uː tʃ i/ ( listen), GOO-chee Italian pronunciation: ) is an Italian high-end luxury fashion house based in Florence, Italy.
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